It says the public believes that studying at the the world famous university is too expensive.
So the institution's PR unit has written to soaps such as EastEnders and Coronation Street in an attempt to get them to write in more working class characters as graduates.
University spokesman Greg Hayman said: "We want to attract the brightest pupils from all backgrounds.
"This project has been all about changing perceptions.
"It's about challenging myths about studying at Cambridge. People think it's an expensive place to study when in fact, because of short terms and the availability of college accommodation, the bills can be lower.
"We have some of the most generous student support packages around and it's an unlimited pot: we don't run out of cash."
A spokesman for the university said its communications team also contacted other popular long-running shows - including Dr Who - in a bid to boost its profile.
No comments:
Post a Comment